Aggressive priming online: Facebook adverts can prime aggressive cognitions

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Aggressive priming online: Facebook adverts can prime aggressive cognitions

Through the process of priming, incidental stimuli in our environments can influence our thoughts, feelings and behavior. This may be true of incidental stimuli in online environments, such as adverts on websites. Two experiments (N=325, N=331) showed that the mere presence of advertisements with violent content on a simulated Facebook page induced higher levels of aggression-related cognition ...

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ژورنال

عنوان ژورنال: Computers in Human Behavior

سال: 2015

ISSN: 0747-5632

DOI: 10.1016/j.chb.2015.01.072